Aseer 2024

From the peaks of its mountains, to the blades of its valley grass, Aseer tells its ancient tales over whispers of coffee aroma, delighted tongues tickled by Sidr honey, and welcomes you to share your own history while seated by the steeply terraced mountainsides overlooking wheat, barley coffee, vegetables, fruits, and palm trees, perched on handmade stools flecked with geometric designs in brightly colored hues.

Aseer 's Bid Book

Aseer: the Region of a 1000 Welcomes

Aseer’s welcome is not a slogan emblazoned on a mile marker; it’s a testament to their people, their history, and their connection to the land. They greet others with peace in their hearts, and welcome all to their tables.
Aseer: the Region of a 1000 Welcomes

Ambassadors from Aseer

Mayada Badr
Mayada Badr
CEO of the Culinary Arts Commission of the Saudi Ministry of Culture

Awarded Food in IGCAT's Food Gift Challenge

The Wicker Cup Set

2025
Winner of the category:

3rd Prize

Al-Qasbah Date Server

2025
Winner of the category:

Best Reimagined Tradition

Coffee Bean Pouch

2024
Winner of the category:

First Prize

Khawlani Coffee Collection

2024
Winner of the category:

Best Luxury Item

Awarded Videos in IGCAT's Food Film Menu

Winner of the category:

Culinary Journeys

Adventures in Saudi: Taste of Aseer
Winner of the category:

Candidate World Regions of Gastronomy - MENA

Let's Go To Aseer
Winner of the category:

Candidate World Regions of Gastronomy

Taste of Al Hasah
Food Film Menu
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